
Releases
Omnicom and NBCUniversal Launch AI-Driven Dynamic CTV Advertising
At the Cannes Lions festival, Omnicom Media and NBCUniversal unveiled a collaboration designed to shift CTV advertising from static spots to real-time, contextually relevant experiences. By integrating Acxiom audience data with NBCUniversal’s content metadata, the initiative enables brands to adjust creative assets mid-flight based on specific streaming environments.























