
CEO World
How a Cold Email to a CEO Landed Gheelish on National Shelves
Darin Alpert, co-founder of the snack brand Gheelish, bypassed the traditional retail grind of farmers markets and local boutiques by cold-emailing the CEO of Sprouts. That single, audacious outreach led to an innovation team meeting, kitchen-made samples, and a nationwide distribution deal within six months.



























