Abramson arrives with two decades of experience in franchise management, operations, and revenue growth. His tenure at Xponential Fitness included navigating the company’s transition to public markets and managing operations across nine distinct brands. Before that, he served as president of D1 Training, where he oversaw the system's expansion until its acquisition by Princeton Equity Group.
EverSmith Brands Taps Industry Veteran Michael Abramson as COO
Orlando-based franchise platform EverSmith Brands has named Michael Abramson as its new chief operating officer, tasking the veteran executive with scaling its portfolio of 800 territories. Abramson, who previously held senior leadership roles at Xponential Fitness and D1 Training, assumes the position effective immediately to bolster franchisee support systems.
At EverSmith Brands, Abramson will manage a network of over 350 franchise owners across seven commercial service companies, including MilliCare, U.S. Lawns, and 1-Tom-Plumber. CEO Justin Ghadery cited Abramson’s track record in scaling multi-brand organizations as the primary driver for the hire. The company, backed by The Riverside Company, plans to leverage Abramson’s background in building operational infrastructure to accelerate its long-term growth strategy.
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