With up to 80% of adults experiencing back pain and rising nighttime temperatures disrupting rest, BedStory is targeting the North American market with two new mattress lines. The brand’s latest offerings aim to resolve common sleep health hurdles by focusing on spinal alignment and active thermal regulation.
The company’s new BEDSTORY SPINEALIGN series utilizes a precision-tuned hybrid support system. Engineers focused on calibrating coil gauge, geometry, and foam density to maintain neutral spinal alignment and prevent excessive sinkage, moving beyond standard zone-based support. This configuration is specifically designed to address lower back stiffness and shoulder pressure common in modern, desk-heavy lifestyles.
Simultaneously, the Cooling Collection addresses the barrier of nighttime overheating. Unlike traditional mattresses that provide only a temporary cool-touch surface, this series employs a multi-layer thermal management system. It integrates high-performance cooling fabrics with moisture-wicking layers and an open-cell POE core to promote airflow and heat dissipation throughout the night.
BedStory CEO Tom stated that the goal is to move beyond basic comfort by providing systems that support physical recovery and daily wellness. Both collections meet certifications including CertiPUR-US, OEKO-TEX STANDARD 100, and the Climate Pledge Friendly label, ensuring the products are free from fiberglass, formaldehyde, and heavy metals.
The new lines are currently available through the company’s official website. The SPINEALIGN series is priced between $699.99 and $1,399.99, while the Cooling Collection ranges from $799.99 to $1,499.99 depending on the profile. Each purchase includes a 365-night home trial and a 10-year warranty.
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