The expansion brings the flagship Rokid Glasses, featuring Micro-LED displays, alongside the displayless Rokid Ai Glasses Neo to France. Beyond the physical retail partnership with Krys, the company has secured distribution deals with major local online retailers including Fnac, Darty, and Cdiscount, with Boulanger set to follow. The products are priced at €699 for the display-equipped model and €449 for the Neo version.
Rokid Enters French Market Through Krys Retail Partnership
Parisian shoppers can now buy Rokid’s AI-powered smart eyewear at Krys retail locations, marking a significant push into the French market. The company utilized the VivaTech 2026 stage to announce this expansion, aiming to shift its hardware from niche tech demonstrations into everyday consumer life across the country.
Zoro Shao, General Manager of Rokid Global, framed the VivaTech presence as a critical milestone following the company’s April 2026 entry into Germany. With features like real-time translation for 89 languages and visual search, the hardware has already gained traction elsewhere, notably raising nearly US$4,000,000 on the Japanese crowdfunding platform Makuake. This move into France solidifies a broader European supply chain strategy as the brand seeks to cement smart glasses as a standard daily utility.
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