Advisors at Merit will now utilize Prizm’s platform to help clients manage home, auto, and umbrella policies through a centralized digital workflow. By integrating carrier connectivity with licensed insurance expertise, the system reduces the administrative friction typically associated with policy reviews and coverage adjustments. The move reflects a broader industry push to consolidate financial services, allowing advisors to maintain oversight of a client’s entire risk profile.
Merit Financial Integrates Prizm to Streamline Client Insurance
Wealth management firm Merit Financial Advisors has entered a strategic partnership with digital insurance provider Prizm, aiming to weave personal-lines coverage directly into the financial planning process for clients across the United States. The collaboration shifts insurance from an afterthought to a core component of comprehensive financial wellness.
Dave Olchowka, CEO and co-founder of Prizm, noted that insurance remains a frequently neglected pillar of personal finance. For Merit, the partnership serves as a tool to ensure insurance coverage evolves alongside a client’s changing financial circumstances. This integration follows Prizm’s recent expansion into the registered investment advisor space, including a notable workflow integration with Holistiplan earlier this year.
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