Bank of Singapore Taps Lim Leong Guan for Middle East Expansion

A veteran of the private banking sector with three decades of experience, Lim previously served as the bank's global head of products after a 25-year tenure at UBS Wealth Management. His leadership will now focus on accelerating growth among ultra-high-net-worth individuals, working alongside Rickie Chan and incoming ASEAN head Vi Sun Yang. The bank aims for a 30 per cent increase in global ultra-high-net-worth assets under management by 2028, a move supported by recent internal shifts including the appointment of Annabelle Chow as global segment lead for financial intermediaries.

Lim’s track record includes launching the Bank of Singapore Family Office Catalyst in 2025 and significantly expanding revenue from insurance referrals. His transition coincides with broader organizational adjustments as the lender seeks to capitalize on a 9.4 per cent expansion in the global ultra-high-net-worth population reported in 2025. Chow, who built the financial intermediaries business alongside Lim since 2016, will now report to Yang as the bank moves to consolidate its market share across Singapore, Hong Kong, and Dubai.